Chinese Culture & Experience
China is a destination where you can discover a country that's vastly different from your own.
China is vast, varied, and beautiful. Chinese civilization is one of the oldest in the world. the Himalayas in the West, the Gobi Desert in the North, and more populated coastal and plain regions in the East and South, there is something for everyone.
Numerous Sites of World Famous Interests & Intangible Cultural Heritage
China has a history of thousands of years, which gives it lots of cultural, historical and natural wonders, including 37 Cultural Heritage, 14 Natural Heritage and 4 Cultural&Natural Heritage inscribed on UNESCO's World Heritage List, ranking first in the world.
Various Traditions & Arts
56 Ethnic Groups
Spectacular Natural Beauties
China boasts the world’s richest breadth of culture. 56 ethnic groups inhabit this land. People speak 129 languages today. Chinese architectures, calligraphy, operas, costumes, festivals, customs, Kung fu can be unique and colorful and are part of China's unique attractions.
Paradise of Food
Digital Modern Lifestyle
Easy on the Wallet
China has been entering its digital era with its highly-developed four modern innovations: shared transport, high-speed rail, mobile communication and payment, and Internet shopping. You may be shocked by the surprisingly rich products and convenient lifestyle.